Women account for income of USD18 trillion, an economy in itself larger than the gross domestic products of China and India combined
In applying the Attitude (A), if you keep saying no, chances are, you’ll be saying no all the way. You need to break that monotonous trend. Say yes for a change like the Nike slogan 'Just Do It'. You will also need that leap of faith we call Courage (C). Don’t stop believing - sing that Glee song if you want to. Finally, Knowledge (K) is something you must have. Even if you don't have it, you need to be resourceful to find those with knowledge who can work with you - Accountants, Lawyers, Bankers, Marketeers and many more. Let's have an inspirational story about a Malaysian woman who grasped these elements (see below).
Malaysia’s first and only female jet fighter pilot: When she was young, her parents wanted her to become a piano teacher. But Patricia Yapp Syau Yin was bent on becoming a pilot and pursued her dream.
Confidence is probably best demonstrated by examples of precedent cases. So here are Top 10 females with LOTS of confidence!
CRYSTAL PEPSI: Pepsi introduced this clear cola in the early 1990s. Unlike other clear carbonated drinks, this one didn’t have a lemon/lime flavor – yet it didn’t quite have a normal cola flavor either. Despite a very expensive media blitz, this see-through soda just didn’t catch on. “Pepsi lost hundreds of millions guessing at straws, and they have never recovered fully,” said Laermer, its Senior Executive.
Having identified your customers, you'll need to get the products or services to them. This should be done with adequate Coverage (C) of the intended market. A customer who can actually get what they want is a happy customer. Happy customer means $$$ and unhappy customer means !@#%. Once I went to a Mamak with my son to get Roti Canai. Guess what? The Mamak said, "Errr.... Roti Canai Tak Dak!". Hmmmm... not good for business. Finally, you'll have to show your offerings to the customers. People are busy. They just don’t have time to find out what is there in the market. Hence God created Advertising and Social Media. In the wise words of a Chief Executive Officer of a TV Station, Ahmad Izham Omar, “Tell people what they don’t know what they want”. Show them your Presence (P). So yeahh,... say "What the Fucp! (Silent the C), Let's do this!". So go do it, like these Top 10 females that demonstrated competitive edge:
Money is probably best demonstrated by examples of precedent cases. So here are the Top 10 female brands by value!
Note 1: Performics Online Buyer Economics Trend Study, July 2009
Note 2: The New York Times