Sunday, April 12, 2015 at 1:31 AM
Johan Ishak
12 April 2015
Computer Graphics (Paint)
Commissioned by CakeValet

Concept Narration: This logo is for a high class wedding cake maker enterprise, CakeValet. It portrays class, prestige, elegance, simplicity, commitment, modernity, decorous, contemporary and dignity. The logo does not give away its representation of "cake" by having an obvious image of a cake. Instead, a firy dot on the K symbolises a cake candle - no doubt obvious as well, but at least symbolic rather than directly conveyed. Other versions tested were on various background and font colours as follows:



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