Friday, April 10, 2015 at 12:50 AM

(White Background)

(Black Background)
Johan Ishak
Computer Graphics (Paint)
Commissioned by Jom Outdoor

Concept Narration: This logo is for an outdoor activity club, Jom Outdoor, based in Kuala Lumpur. The logo simply portrays elements of simplicity, modernity, young, vibrant, colourful, alive, contemporary, playful and socialistic. When the word "Outdoor" is mentioned, a natural reaction to a logo designer would be to include some images that represents mountains, rivers, climbers, or any suggestion of possible outdoor activities. I have taken an unconventional direction to ignore such basic and common reaction to the subject matter. For example, the "Burger" in Burger King's logo looks damn boring as compared to the Golden Arch of McDonald's. This logo also allows the club to change its choice of colour identification from Green to  Blue to Red or Yellow. I was tempted to put a triangle flag on the pole between "Jom" and "Outdoor",... but tht would have been as dumb as the "Burger", wouldn't it?


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