Friday, April 10, 2015 at 3:14 AM
Johan Ishak
10 April 2015
Computer Graphics (Paint)
Commissioned by Sugarism

Concept Narration: This logo is for a cake maker enterprise, Sugarism. The logo simply portrays elements of simplicity, modernity, young, vibrant, colourful, alive, contemporary, playful, sweet and happy. The logo does not give away its representation of "cake" by having an obvious image of a cake. Instead, a pink-white striped candle, which is often the case for a birthday cake, is used as a hint - no doubt obvious as well, but at least symbolic rather than directly conveyed. This logo also allows the owner of the business to project a comfortable zone of the realm of cake making by virtue of the soft, sweet and pastel colours used. 


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